![]() Bixby has been Samsung’s voice assistant for a few years, including a complete revamp after the initial version failed to get off the ground. How Sam might fit into Samsung’s existing AI ecosystem is also unknown. We’ve reached out to Samsung and Lightfarm for comment and will update if they share what happened.Bixby’s Fate The swift removal of Sam from the Lightfarm page and lack of announcement from Samsung suggests the character is either still being developed or was part of a project that was never meant to be seen publicly in its current form. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!” ![]() “Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. “The character, which already had a 2D existing version, underwent a complete redesign to return to social networks in a 3D version, much more modern, exciting, and with many more expressions, poses, and different textures,” Lightfarm explained in the deleted post. The character was created with a mix of Adobe and other editing software applied to photographs and digital paintings. The virtual young woman has dark brown hair, blue eyes, and the distinctive look of a Pixar or Dreamworks animated heroine, minus the Samsung logo on her shirt. Judging from the images shared by Lightfarm Studios ahead of their deletion, Sam is a 3D virtual human. HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM ⁉️⁉️ /ioO9ItxJ9h As first discovered on Twitter, Lightfarm Studios and the Samsung-owned Cheil Agency showcased the three-dimensional character in a since-deleted webpage available only through the Wayback Machine.Sam Says Samsung may be creating a new virtual assistant named Sam that may accompany, or possibly replace, Bixby.
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